We get more people cycling, running and walking more often.

PleaseCycle provides gamification software designed to create healthier, happier and more sustainable organisations.

Find out how...

As used by

Bloomberg Logo
Aegis Media logo
Cycle Scheme Logo
Atkins Logo
CTC Logo
Leeds city council Logo
Active Belfast Logo


An online, client-branded portal containing everything needed to begin or bolster an active travel initiative.

GPS mobile app available on Android and iOS to log trips on the move.

Like "AirMiles" - but for healthy and sustainable travel.

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Online Hub

Mobile App

Rewards & Prizes




As featured in

How we help


Employee-engagement, benefit and CSR tool.

Our platform rewards your workforce for commuting in an active manner whilst capturing the ROI it brings - creating a healthier, happier and more sustainable workplace.

Key features:

  • Bespoke and branded as per your company guidelines and logos.

  • Keep track of miles covered, calories burnt and carbon saved.

  • Create leaderboards between departments, offices or countries.

  • Tangible travel data to utilise in CSR reports.

  • Reward your staff with internal incentives (e.g. donations to charity).

  • Add content specific to your offices (e.g. shower / parking facilities).

Councils / Municipals

A turnkey behaviour change solution for active travel in your town / city.

Want an easy and effective way of engaging your residents, businesses, and schools around active travel? We have the answer.

Key features:

  • Bespoke and branded as per your guidelines / logos.

  • Anonymised heatmap of local travel behaviour.

  • Keep track of miles covered, calories burnt and carbon saved.

  • Engage with shops and businesses to offer local rewards.

  • Create unique leaderboards (e.g. ages, genders, companies).

  • Use the platform to support other local initiatives or vice-versa.

Schools / Universities

Reward your students (and staff!) for cycling, running or walking to school.

With child inactivity and obesity at an all-time high, we're extremely passionate about working with schools, colleges and universities to engage their student (and staff) body around making healthier, more sustainable travel decisions.

Key features:

  • Bespoke and branded as per your school's guidelines and logos.

  • Offer prizes and rewards for the most active staff / students.

  • Laud your efforts to stakeholders / parents / prospective students.

  • Keep track of miles covered, calories burnt and carbon saved.

  • Create unique leaderboards (e.g. age / faculty / campus).

Brand Partners

Inspire thousands of runners, walkers and cyclists with your brand.

Want your brand to help people become healthier, happier and more sustainable? Incentivise their hard work with discounts and prizes.

Key features:

  • Just like "AirMiles" but for active travel.

  • Get your brand in front of thousands of active, affluent users.

  • See the miles, carbon and calories you've helped inspire.

  • You set the necessary miles / points needed to trigger redemption.

  • Offer a one-off prize; nominal discount; BOGOF; or sponsorship.

  • The platform allows for both in-store and online redemption.


Councils / Municipals

Schools / Universities

Brand Partners






PleaseCycle aligns perfectly with Dentsu Aegis Network’s strategy to reduce our global carbon footprint. We’re extending the service from London to other offices around the world after hugely positive results and staff feedback. Frank Krikhaar, Global CSR Manager, Aegis Media

I have been commuting by bike for 18 months now and feel healthier and more alert when I arrive at work; and have more money in my pocket... Thank you so much PleaseCycle!Rebecca Geden, User, Bristol Hub

PleaseCycle has helped West Yorkshire Travel Plan Network engage with over 180 businesses so far, allowing us to add cycling to the sustainable travel planning agenda with great effect - 40% of our participants are now cycling more as a result. Ginny Leonard, CTC Officer, West Yorkshire

I personally find the scheme encouraging and motivational - just what is needed now that the dark nights and cold weather has arrived! Michael Aspaturian, User, EDF Energy



On average, frequent cyclists and runners live two years longer than their sedate counterparts; they are as fit as someone ten-years-younger; and exercise
releases endorphins causing a sense of well-being, pain relief and a reduction in stress.

Health Health

If all commutes in England under five miles were completed on bike / foot instead of car it would save enough CO2 to heat 17,000 houses per week. A 20% increase in current cycling levels could save the
economy £207m in terms of reduced traffic congestion and £71m in terms of lower pollution.

Sustainability Sustainability

Stress related illnesses cost £14million working days a year and commuting is a main contributor - an
estimated 20% increase in active travel would save the UK £87million in reduced absenteeism. There's an
average ROI of between £1-6 in benefits for every £1 spent on cycling.

Financial Financial

Research shows that those who travel in an active manner see an average productivity boost of 12.5% and have significantly fewer sick days. Healthy
employees are also 47% more alert and make 27% fewer errors than those who are inactive.

Productivity Productivity

Over two-thirds of employers consider gamification an effective strategy for encouraging their employees to improve their health and more than 30% of employers intend to adopt a health-focused gamified strategy in the next year - with organisational engagement shown to increase up to 48%.

Rewards Gamification

93% of CEOs of the world's top 1,000 companies
believe that sustainability issues will be critical to their businesses' future success; and 88% of Generation Y, or "millennials," choose employers based on strong corporate responsibility values.

Reputation Reputation

Did you know?

So far our users have saved 000 metric tons of CO2

...that's about 42.5 return flights from London to Tokyo.


Ry Morgan Co-founder / CEO

Ronan Carter Director / COO

Crispin Moller Account Director

Greg Drach Product / Business Dev

Ant Ganjou Co-founder / NED

See yourself here? Get in touch with us

Awards & Prizes

Smarta 100 Goldman Sachs Logo Lloyds TSB PEA Business Awards Shell LiveWire Entrepeneur Country Herald Digital Awards Lloyds TSB Enterprise Awards Tech Pitch 4.5 The Pitch UK StartUps 100


  • 7a Hanson Street
    W1W 6TE
  • +44 (0)20 7631 2090
  • @pleasecycleuk
  • info@pleasecycle.com
  • Nearest tube station: Oxford Circus

Want to know more? Keen to work with us? Just fancy a chat? Drop us a line and we'll respond ASAP.


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